Delivering bold product thinking, hands-on craft, and steady leadership to elevate teams.
Good product design rarely lives in a single screen. It's in the discovery conversations that surface the real problem, the strategy that points a team the same direction, and the systems that let good decisions repeat without me in the room.
Two Live Products, Built and Shipped with Claude
Outside of client work, I use Claude as a full engineering partner — from product spec to a shipped, working prototype. Both projects below are live. Here's the actual AI workflow behind each one.
HomeOwnerBuilder
A two-sided marketplace connecting homeowners with contractors, fast. Homeowners post a project once and every relevant trade sees it; contractors filter leads by trade, radius, and budget. Messaging stays in-platform until both sides agree to share contact info, and a sponsored-placement slot for materials proves out the monetization model end to end.
- Started from Figma designs and a product brief rather than a formal spec — described the two user types and the core loop (post → match → message → hire) and let Claude propose the data model and page structure
- Built one flow at a time so every AI-generated change stayed small enough to review and test before moving on
- Worked through UX tradeoffs in plain language with Claude first — like when contact info should unlock — before touching code
- Iterated on the sponsored-partner placement as a real ad unit, not a mockup, to prove out a monetization path
Harvest Exchange
Farm price-hedging, simulated — so row-crop producers can practice before it's real. Farmers enter acres, cost per acre, and expected yield once; the app turns that into a live breakeven, target price, and profit-per-acre that recalculate every time a sale is logged. A simulated order book, seeded from real September 2026 futures settlements, lets growers practice fixed-price, floor, and floor-with-upside strategies with zero financial risk.
- Designed every screen with Figma, then handed it to Claude Code to build out the front and back end
- Started in unfamiliar domain territory — used Claude to translate hedging concepts like breakeven, target price, and floor strategies into plain-language UI copy a farmer would actually trust
- Verified the financial logic in plain English with Claude before generating any calculation code, since a wrong breakeven formula is worse than no feature at all
- Used Claude to scaffold the simulated order-matching engine and the draft/publish/rollback model for farm plans
- Kept the "prototype, no real money" framing honest everywhere, including labeling placeholder testimonials as samples rather than passing them off as real
Product Design, Design Systems, and Design Leadership
Let's talk about what you're building.
I'm always glad to talk product, process, or team growth.