eBay is a multinational corporation that facilitates both consumer to consumer and business to consumer sales. They primarily communicate with members and consumers through email and as such it's imperative that those methods of communication are clear with a strong call to action. eBay email communication is one of the largest sources of revenue for eBay and because of this their current design language for email communication lacked cohesiveness and consistency. Our goal was to bring eBay email in line with all of eBay products by aligning with the latest and greatest design language of eBay.
My solution to this problem was to leverage the most up-to-date design language and to work with multiple teams in establishing design patterns and templates for all eBay email communications. I also created HTML templates for developers, marketers, and email configuration experts to use across the board.
Additional tasks included creating tools for email developers and the marketing team.
- Gather requirements
- Design email templates
- A/B test email designs
- Review email designs with the team
- Establish HTML/CSS standards for emails
- Solidify email design library using eBay design systems
Sketch, inVision, Principle, Coda.