Cargill's existing iPad app was outdated and complex with very little user adoption from farmers who trade in commodities. Most farmers placed calls to Cargill's sales team and completed trades via phone. The farmer then used paper and pencil to calculate and keep track of the stock quotes and costs as well as other complex data such as the profitability of their farms.
Create one solution for a farmer to sign up for credit through Cargill, add his/her farm, trade commodities.
- Gather Requirements
- User Research
- Create Personas
- Create User Journeys
- Wire framing
- Visual Design
UX Design, Visual Design, and Prototyping
Sketch app, inVision, Principle
Our user research was done through user interviews and job shadowing in the field. We met with Farmers, observed them using the current set of tools, took notes and asked plenty of questions.
Persona & JOURNEY MAPPING:
After spending time with the farmers, we were able to put together some user persona's.
Once the user journey mapping and persona's were completed, we moved onto the wireframing phase.
After testing the wireframes with users, we reiterated and then headed into visual design